AutoStore – Norwegian Robotics spot with Tendril

In January I had the opportunity to shoot my first robotics commercial for the team at Tendril Design in Toronto.  AutoStore, a Norwegian company, is a leader in robotics designed for the future of warehousing for online retailers.

Chris Bahry, Nicolas Gerard and Rafael Ruiz directed the live action.  All the live action elements with our hero girl were shot in studio with a small set. We did pre-shoot testing to determine the look of the motion graphics that would appear on monitors in the set. In some cases, the graphics needed to be interactive with our hero talent. Pieces of glass were used in front of the camera which allowed us to shoot through reflections off large monitors of some of the playback graphics.

The Tendril CGI team did an amazing job of integrating the look we achieved in camera in term of colour and lighting shape with the robotic world they created.

Read more here:
https://tendril.ca/work/autostore/

Jeremy Benning, csc, behind the camera for AutoStore. Photo by Chris Bahry

An example of in-camera reflections in glass off a monitor.

Key grip Sean Bourdeau rigs a sheet of glass in place for us to shoot reflections.

 

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