Director James Wahlberg and I worked together on this unique food spot in Boston in mid June 2014. The idea behind this spot was showcasing how loaded with whole grains the Orowheat bread products are by using physical effects to show actual wheat berries shooting out of various set pieces.
We shot with the Arri Alexa at 120fps and a 90 degree shutter, using Cooke S5 lenses.
Behind the scenes in our kitchen set.
Our FX master loading his rig with wheat grains – to be launched out at 120 fps.
